What We Do

What We Do

How can I get more prospects?  Where do I find truly qualified sales leads?  When is a lead really a lead?  Who can show me a profitable ROI?  Whether you're a salesperson, sales manager, or business owner, you've probably asked yourself these questions and many more.  We have the answers.

Unlike our competitors, we focus exclusively on mid-market technology companies.  This is our niche.  The knowledge required to conduct prospecting campaigns for sophisticated software packages and services takes years of experience. Our singular focus on this market segment is the LBD difference.

 

B.A.N.T.

All good salespeople know their products.  Our products are qualified sales opportunities, and to ensure they are bona fide sales leads, we created the B.A.N.T.

B.A.N.T. stands for the criteria by which we consider a lead qualified:

 B - Budget
 A - Authority to make the decision to purchase
 N - Need for a change
 T - Time frame within 12 months, unless client specifies otherwise

Campaigns can include each aspect of the B.A.N.T., or you can select which of the criteria you want us to pursue.  A.N. campaigns are very popular among motivated salespeople and those who are on a slimmer budget.  With an A.N. campaign, each of your leads will have the authority you want plus a distinct need for your product or service.

What We Offer

 

LBD Marketing currently offers the following type of campaigns:

  •   Lead/Demand generation
  •   Database cleanup
  •   Webinar/seminar registrations
  •   Multi-touch initiatives
  •   Pre Webinar & Seminar Attendance generation
  •   Post event follow up

 

 Essential, Extended, Annual and Custom campaigns are available.